‘Fans Respect Brands With Strong Culture, Right Attitude’
Arvinder Singh, chief operating officer of the Gujarat Titans, the Indian Premier League team that won its maiden tournament earlier this year, talks about five ways in which sports team managers can improve fan engagement
November 29, 2022
Identity Caught In Chains
Most crypto exchanges in India insist on strict KYC compliance from investors even when the government makes no such demand. This raises the privacy question, which is built into the principle and technology of cryptocurrencies
Suchetana Ray - February 27, 2022
One Health Cure For Multiple Ills
An integrated approach to tackle health threats emerging due to human-animal environment interface can help save millions of lives and billions of dollars lost to diseases of animal origin
Rajiv Tikoo - January 28, 2022
Meaty Musings
No one anticipated a fresh animal protein startup to become a unicorn. But Licious did. Sticking by the principle of providing quality meat to its customers and a seamless experience to go with it, the startup has managed to disrupt one of India’s most unorganised sectors. With plans to set up experiential stores offline and a ready-to-eat range based on plant protein, Licious seems unstoppable. Vivek Gupta, Co-Founder & CEO, Licious spills more beans about the start-up’s journey and future plans to Pallavi Chakravorty
Pallavi Chakravorty - October 31, 2021
The Power Of Influence
A new crop of relatable, quirky and creative content creators or 'influencers', as they are called, have become the faces of multiple brand campaigns today. Armed with smartphones, social media apps and an online community, these new ‘accessible’ stars are redefining the game of marketing
Shruti Sonal - October 30, 2021
Growing On Wellness For A Better Life And Smart Business
A disciplined soldier is building a healthy India and wealthy India. Overcoming the challenges and negativity around traditional medicines, a firm is attracting customers and partners.
October 24, 2021
Don’t Fail Us…
In this edition of Outlook Business, we look at gender equity through multiple prisms: workplaces, boardrooms, economic policy and leadership
Suchetana Ray - September 30, 2021
Branding Our Olympic Stars, How Valuable Are They?
Fresh off the podium, new sporting names that scripted India’s best-ever performance at the Olympic Games have emerged as bankable stars. What does it mean for their brand values and the marketing scope for their sporting disciplines?
Shruti Sonal - August 30, 2021
Puma’s Digital Leap
By being topical and relevant, Puma has managed to make a lot of noise
Sneha Kanchan - August 31, 2021
Building An Innovative Infrastructure For Future India
PSP Projects Ltd is a multidisciplinary construction company offering a diversified range of construction and allied services across industrial, institutional, government, government residential and residential projects in India. It has come a long way and is now listed in BSE & NSE in a short business tenure of 11 years from the establishment
August 22, 2021
