When a Global Cola Giant Got a Lesson in Humour
The campaign for non-alcoholic beverage Pepsi is a major highlight of ad film director Prahlad Kakar’s extensive portfolio. However, while things took off to a great start, they did not quite end well. In his memoir, Kakar gets candid about his relation with the brand, from having an exciting collaboration that was instrumental in the brand’s rise in India to eventually parting ways over difference of creative opinions
December 29, 2023
My Brand Strongest
When you are challenging a market leader, you need to have a few tricks up your sleeve and one such is comparative advertising with its cheeky humour and hard facts, but it can invite lawsuits
Krishna Gopalan - November 09, 2018
Hair-free indulgence
SBI Life's latest TVC uses humour to drive home its new wealth creation plan
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The alchemy of laughter
Superficial laughter drains us. Authentic, genuine laughter gives us resilience
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