That sweet taste of success
Adyar Ananda Bhavan has grown from a single outlet in a small town to an Rs.8 billion global business, selling highly commoditised food. All it took was quick thinking and rigour
Kripa Mahalingam - March 07, 2020
F... for Falooda
With its trademark quirk, Swiggy’s new campaign attempts to sensitise ‘hangry’ customers
Shruti Venkatesh - January 28, 2020
Weaving stories
One of the more familiar names in the home-furnishing space, D’Decor found success through reinvention and smart branding
Ankita Marwaha - September 03, 2019
Brewing a Coup of Chai
With innovation, diversification and a well-made brew, Chai Point and Chaayos are taking over the café culture in India
Shruti Venkatesh - April 16, 2019
The Alchemist
Titan’s gold-exchange programme has helped it manage its working capital expenses, and accelerate its sales
Himanshu Kakkar - November 28, 2018
Taking Offline Online
Paytm Mall aims to rival Amazon and Flipkart by offering competitive pricing and fast deliveries from offline stores in small cities
Shilpa Elizabeth Abraham - September 04, 2018
Ikea’s India Play
With a focus on affordability and variety, the Sweden-based furnishing major has scripted a success story in almost every country it operates in. Will the script play out here?
Shruti Venkatesh - August 06, 2018
Cookies and Beyond
How Parle Products has ditched its mass brand image by scaling up its premium offerings
Shruti Venkatesh - May 24, 2018
Changing the brew
Café Coffee Day is rethinking its model as international brands make a beeline for india. Will the new mix stick?
Ajita Shashidhar - December 04, 2015
