As people next door become influencers on the power of their stories and brands bank on their relatability to influence our consumption behaviour, will this influence ‘heal the world and make it a better place’?
Suchetana Ray - October 30, 2021
The Power Of Influence
A new crop of relatable, quirky and creative content creators or 'influencers', as they are called, have become the faces of multiple brand campaigns today. Armed with smartphones, social media apps and an online community, these new ‘accessible’ stars are redefining the game of marketing
Shruti Sonal - October 30, 2021
Marketing’s Next Big Thing?
Until a few years ago, influencer marketing— a type of social media marketing using endorsements and product mentions from influencers — was confined to celebrities and a set of bloggers.
Himanshu Arya - October 31, 2021
India’s Top Influencers
The country’s first influencer ranking brought to you by Outlook Business in association with Grapes Digital.
Outlook Business - October 31, 2021
Going ‘Off-Road’ To Get Back On Track
Himanshu Arya, CEO & Founder of Grapes Digital’s love for off-roading keeps him busy over the weekends
Akhila Damodaran - October 01, 2021
Take cover – outdoors and indoors
Manforce Condoms’ digital push during the lockdown urges people to stay protected at all times
Shailaja Mohapatra - June 11, 2020