Tata Consumer Products is not letting the slowdown slow it down
Under new CEO Sunil D’Souza, the FMCG major is adding distribution muscle to crank up its brand engine
Krishna Gopalan - September 30, 2020
Melodious Musings
Tata Gluco Plus’ campaign is a heady mix of hilarious stories and rhythmic Malgudi Days tune
Shruti Venkatesh - March 17, 2020
Coke’s Cleanse
The Atlanta-based soft-drinks major is going all out to woo the Indian customer with a kaleidoscopic range of fruit and dairy-based drinks, with its popular offering losing fizz
Krishna Gopalan - March 15, 2019
Thums up, forever
Ramesh Chauhan’s thirst for creating iconic brands is unquenchable
Meenakshi Radhakrishnan-Swami - June 24, 2015
