Marketing The Rainbow
The increasing power of the pink economy, or rainbow capitalism, is driving even the most conservative of brands to showcase their support for the LGBTQ community either through campaigns or products. But, is it enough?
Vinita Bhatia - June 29, 2022
Catching them young
Companies are tapping B-school talent for solving their business problems
Himanshu Kakkar - December 12, 2016
A golden chance
The key to Titan's recovery lies in an improvement in consumer sentiment
Siddharth Tiwari - September 21, 2015
Should investors succumb to the glitter of Titan Industries or stay clear despite the recent price correction?
Kripa Mahalingam - January 28, 2015