Wind Of Change
Sticking to our motto of helping you ‘Think Beyond. Stay Ahead’, in the coming issues, we will bring you dispatches from this altered, and perhaps improved world
Suchetana Ray - August 31, 2021
Branding Our Olympic Stars, How Valuable Are They?
Fresh off the podium, new sporting names that scripted India’s best-ever performance at the Olympic Games have emerged as bankable stars. What does it mean for their brand values and the marketing scope for their sporting disciplines?
Shruti Sonal - August 30, 2021
The Man With No Regrets
In BharatPe’s journey, Ashneer Grover might have made a lot of mistakes, and pissed off many, but how else could he have built a $3-billion company in three years?
Shruti Sonal - August 31, 2021
It Takes Two To Tango To Create An Edifice Of Beauty And Sustainability
To begin with, a team of husband-wife focussed their attention on pure architecture; however, over the years, they went into an in-depth study of how and why buildings could affect the way we live, our mood and our behaviour. Read on…
August 22, 2021
India Gate -The Indian Superbrand For The World
The communication strategy as well is aligned with this effort. India Gate Basmati Rice has always maintained Indian culture, Values and habits at the core of its communication strategy. In a freewheeling chat, KRBL’s Managing Director, spoke with Outlook’s M.Rajendran and shared the company’s journey and plans to take it to greater heights of success.
August 18, 2021
Breaking The Stereotype Like Father, Like Daughter
In 2020 when Mandhira Kapur took the helm of SMPL, the company was going through the pandemic and company’s growth was stagnated. Just like her father, Mandhira dealt with the challenges with grits of steel and steered around the fortunes for SMPL. In the male dominated automotive aftermarket space, Mandhira Kapur’s story is no less than a odyssey.
August 18, 2021
“The issue with unwinding of low interest rates is well understood but the outcome is not"
When everyone seems to be watching new economy rising stars, HDFC AMC's Prashant Jain is betting his money on old economy strong businesses
N Mahalakshmi - August 04, 2021
It has been a very gratifying journey filled with excitement and great many editorial accomplishments that I look back with a sense of awe myself
N Mahalakshmi - August 05, 2021
'From Bezos, I have learnt to be customer-obsessed and to risk being misunderstood'
Amit Agarwal, senior vice president and country head, Amazon India, tells us why they believe they are lucky and that their luck will hold, and about the workings of Jeff Bezos’ mind
N Mahalakshmi - July 26, 2021
Because they care
Some eco-friendly hotels across they care the globe offer green hospitality for their conscious guests without compromising on luxury
January 04, 2019