A Republic's Riddle
January 26, 2023: photos of pageantry on display at the Republic Day parade, ads announcing discounts across categories, videos of Shah Rukh Khan serenading Deepika Padukone, announcing the return of Bollywood at the box office
Suchetana Ray - January 29, 2023
How Epigamia created a new category in the Indian consumption space
Epigamia has become eponymous with flavoured yoghurt in the country, by transforming the humble dahi into a gourmet lifestyle offering
Shruti Venkatesh - January 20, 2020
Mapping The Gap
Aided with data on consumers, analytics on need gaps and waning brand loyalty, e-tailers abandon discounting to climb on to the private label bandwagon
Meenu Shekhar - May 24, 2018
Digital Facelift
L’Oréal India is experimenting with new streaks online in an attempt to go beyond ‘likes’ on social media
Himanshu Kakkar - April 04, 2018
Beyond Fame
Companies are not relying on star factor alone to drive sales. Will this break the jinx for celebrity brands?
Himanshu Kakkar - November 25, 2016
Girl next door
Reigning Bollywood queen Deepika Padukone on her journey to stardom and why she wants to remove the stigma attached to mental illness
Laveena Iyer - October 26, 2015
Denim dreams
Generations of youngsters have loved their Levi’s. No other brand has come close to achieving that cult status
Taneesha Kulshrestha - June 25, 2015
The eyes have it
Bright colours and packaging, and celebrity endorsements make L’Oréal’s brands a hit with young women
Rashmi K Pratap - June 25, 2015
