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        • A Republic's Riddle

          January 26, 2023: photos of pageantry on display at the Republic Day parade, ads announcing discounts across categories, videos of Shah Rukh Khan serenading Deepika Padukone, announcing the return of Bollywood at the box office 

          Suchetana Ray - January 29, 2023
        • How Epigamia created a new category in the Indian consumption space

          Epigamia has become eponymous with flavoured yoghurt in the country, by transforming the humble dahi into a gourmet lifestyle offering

          Shruti Venkatesh - January 20, 2020
        • Mapping The Gap

          Aided with data on consumers, analytics on need gaps and waning brand loyalty, e-tailers abandon discounting to climb on to the private label bandwagon

          Meenu Shekhar - May 24, 2018
        • Digital Facelift

          L’Oréal India is experimenting with new streaks online in an attempt to go beyond ‘likes’ on social media

          Himanshu Kakkar - April 04, 2018
        • Beyond Fame

          Companies are not relying on star factor alone to drive sales. Will this break the jinx for celebrity brands?

          Himanshu Kakkar - November 25, 2016
        • Girl next door

          Reigning Bollywood queen Deepika Padukone on her journey to stardom and why she wants to remove the stigma attached to mental illness

          Laveena Iyer - October 26, 2015
        • Denim dreams

          Generations of youngsters have loved their Levi’s. No other brand has come close to achieving that cult status

          Taneesha Kulshrestha - June 25, 2015
        • The eyes have it

          Bright colours and packaging, and celebrity endorsements make L’Oréal’s brands a hit with young women

          Rashmi K Pratap - June 25, 2015

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