The Direct Channel
The D2C market is expected to grow at approximately 40% between FY22 and FY27, according to a report by the Confederation of Indian Industry. Powered by technological advancements and strengthening of the digital ecosystem and local demand, numerous manufacturers have started selling directly to the customers. Within the D2C sector, direct online channels are witnessing growth
October 31, 2023
Waiting For Maturity In The Market
The sheer depth of India’s retail market will allow for the coexistence of traditional distributors and the new-age B2B distribution model
Angshuman Bhattacharya - May 28, 2022
Birthing Unicorns and Brand-Building
The democratisation of choice, content and commerce and its impact on direct-to-consumer start-ups
VS Kannan Sitaram - August 30, 2021