Branding Our Olympic Stars, How Valuable Are They?
Fresh off the podium, new sporting names that scripted India’s best-ever performance at the Olympic Games have emerged as bankable stars. What does it mean for their brand values and the marketing scope for their sporting disciplines?
Shruti Sonal - August 30, 2021
A French brand that won over the Indian heart, even got it to scale mountains, literally
Decathlon has created a category in India the long, hard way and not by resorting to discounts
Anishaa Kumar - May 14, 2021
Rapido’s ‘zaroori’ message
Rapido is asking its customers to think twice before stepping out or calling for a service at home with the simple, “Is this important?”
Anishaa Kumar - July 06, 2021
Leading the way after swimming the seas
Author and retired US Navy Captain Mark Brouker divulges leadership strategies that assist you in becoming better leaders.
February 11, 2021
Where’s my test?
With restrictions in COVID-19 testing and vague ICMR guidelines, is India really fighting novel coronavirus with all guns blazing?
July 11, 2020
Government intervention, reversal of Supreme Court decision and people’s unwitting devotion – a perfect recipe for disaster
June 26, 2020
Maruti Suzuki is hitting the accelerator, hard
India’s largest auto-maker is wasting no time in recovering from the coronavirus-led break
May 14, 2020
Breaking the piggy bank
Amidst disruption caused by coronavirus, AU Small Finance insiders offload shares worth Rs.2.43 billion
Patricia Hou - May 22, 2020
India Inc says the three words that changes everything. Hint: It is not what you think
Work from home — It’s not a favour for employees but an imperative for its survival
Shruti Venkatesh - May 09, 2020
Greta Thunberg might just thunder ‘How dare you’ again as medical waste continues to mount across the country
May 09, 2020