Dare To Dream With PhonePe Payment Gateway: Empowering Women Through Inclusivity
In today's world of entrepreneurship, women are boldly leaving their mark on the business landscape. Amidst this vibrant entrepreneurial spirit, PhonePe PG’s Dare To Dream campaign stands as a beacon, committed to recognizing the immense potential of entrepreneurs. Our mission is to empower them with the unwavering support and vital resources needed to transform their aspirations into realities.
March 28, 2024
A Deeper Alliance With Deepfake
While it has gained notoriety for its unethical use, deepfake technology has the ability to revolutionise businesses in areas like advertising, education and political campaigning. Regulatory support and greater inclusion in the formal IT sector can lend it the much-needed legitimacy
Nandini Keshari - February 01, 2024
When a Global Cola Giant Got a Lesson in Humour
The campaign for non-alcoholic beverage Pepsi is a major highlight of ad film director Prahlad Kakar’s extensive portfolio. However, while things took off to a great start, they did not quite end well. In his memoir, Kakar gets candid about his relation with the brand, from having an exciting collaboration that was instrumental in the brand’s rise in India to eventually parting ways over difference of creative opinions
December 29, 2023
National Movement For Old Pension Scheme: The Tale of Government Pensioners
The government and its employees have divergent views on how the latter should be compensated post-retirement. An organisation of government employees campaigned for the old pension scheme this year and won victories in opposition-ruled states
Jeevan Prakash Sharma - November 29, 2022
Campaigns India Needs To Become A Women’s World
Organisations can start by countering the prevalent stereotypes and depict real-world women and their dreams, aspirations and disappointments. They can come up with campaigns that help boost their self-esteem
Prahlad Kakkar - October 31, 2022
Weighing Influencers’ Worth
The right set of influencers for a campaign can be identified with the aid of three parameters—index score, brand impact and business impact
Shradha Agarwal - September 28, 2022
Marketing The Rainbow
The increasing power of the pink economy, or rainbow capitalism, is driving even the most conservative of brands to showcase their support for the LGBTQ community either through campaigns or products. But, is it enough?
Vinita Bhatia - June 29, 2022
The Power Of Influence
A new crop of relatable, quirky and creative content creators or 'influencers', as they are called, have become the faces of multiple brand campaigns today. Armed with smartphones, social media apps and an online community, these new ‘accessible’ stars are redefining the game of marketing
Shruti Sonal - October 30, 2021
'The Influencer Marketing Space Is Ready To Explode’
Sandeep Bhushan, Director and Head of India GMS, Facebook speaks to Pallavi Chakravorty at length about the rise of influencers, role of platforms such as Facebook & Instagram and why brands are making a beeline to launch campaigns with social media influencers
Pallavi Chakravorty - October 31, 2021
Berry crunchy munchy
Bournvita Crunchy promises adults a guilt-free snack with its latest ad campaign
Yashasvini Razdan - January 15, 2021