Marketing The Rainbow
The increasing power of the pink economy, or rainbow capitalism, is driving even the most conservative of brands to showcase their support for the LGBTQ community either through campaigns or products. But, is it enough?
Vinita Bhatia - June 29, 2022
Ronald McDonald, we have company
The burger pasha may no longer be the only player in town but that's not a deterrent as it expands its market reach
Rajesh Padmashali - January 20, 2015