The price is right
Raj Sethuraman on what makes brands and brand equity register in the minds of consumers?
Team Outlook Business - June 09, 2015
Brand equity: Not made in China
Researchers study why Chinese firms have fauled at creating brand equity
Team Outlook Business - July 03, 2015
How is brand equity created and measured?
Researchers find out that best metric to assess brand equity is actually shareholder value, stocks and share value.
Team Outlook Business - August 01, 2015