Branding Our Olympic Stars, How Valuable Are They?
Fresh off the podium, new sporting names that scripted India’s best-ever performance at the Olympic Games have emerged as bankable stars. What does it mean for their brand values and the marketing scope for their sporting disciplines?
Shruti Sonal - August 30, 2021
Why Nike just couldn’t do it in India
The legendary sports shoes giant has failed to make it big in India. Its multibillion rupee bet on cricket was just a bad one
Krishna Gopalan - March 05, 2020
The Great Indian Circus
With mindless money invested and unrealistic valuations prevailing, what qualifies for a bigger tamasha — the stock market or the IPL?
Chaitanya Dalmia - May 06, 2017
In the first inning, IPL made money for everyone but the broadcasters. Will the next inning be any different?
Krishna Gopalan - December 20, 2016
Are you serious?
The Bombay High Court's decision to shift IPL matches will shrink team owners' revenue
Krishna Gopalan - April 19, 2016
Our cover story tries to make sense of the high stakes game that is cricket advertising.
N Mahalakshmi - July 16, 2015
Change of pace
The Indian Premier League looks on increasingly shaky ground. Is this the beginning of the end?
Krishna Gopalan - December 22, 2015