• Why Nike just couldn’t do it in India

  The legendary sports shoes giant has failed to make it big in India. Its multibillion rupee bet on cricket was just a bad one

  Krishna Gopalan - March 05, 2020

• The Great Indian Circus

  With mindless money invested and unrealistic valuations prevailing, what qualifies for a bigger tamasha — the stock market or the IPL?

  Chaitanya Dalmia - May 06, 2017

• IPLnomics

  In the first inning, IPL made money for everyone but the broadcasters. Will the next inning be any different?

  Krishna Gopalan - December 20, 2016

• Are you serious?

  The Bombay High Court's decision to shift IPL matches will shrink team owners' revenue

  Krishna Gopalan - April 19, 2016

• Penny pinching

  Our cover story tries to make sense of the high stakes game that is cricket advertising.

  N Mahalakshmi - July 16, 2015

• Change of pace

  The Indian Premier League looks on increasingly shaky ground. Is this the beginning of the end?

  Krishna Gopalan - December 22, 2015