Maping India's Influencers
Outlook Business' second edition of India's first-ever rankings of social media influencers on a methodology developed by Grapes has a mix of old and new faces
September 28, 2022
Bharat Under The Influence
Are Bharat’s creators ready to move past the memory of their TikTok reign and strike deals with brands the way their Tier I counterparts do?
Pallavi Chakravorty - September 28, 2022
Mistakes Maketh A Warikoo
At a time when people are striving to look perfect online, Ankur Warikoo is making admitting to and talking about one’s mistakes look rather cool
Pallavi Chakravorty - September 28, 2022
Where There’s A Wheel, There’s A Way
Drawing from her unpleasant personal experiences, disability activist Virali Modi is adamant that she will do everything in her power to make travel easy for the disabled
Vinita Bhatia - September 28, 2022
The Silver Lining
In his 50s, Dinesh Mohan switched gears to enter the glamour scene, showing the world that it is never too late
Kamalika Ghosh - September 28, 2022
Not Just A Chef
MasterChef Shipra Khanna has come a long way from winning the title in 2012 to dominating the digital space today
Sneha Kanchan - September 28, 2022
Ahead Of The Game
Having learnt the hard way that life is not always fun and games, Naman Mathur, aka Mortal, has built an online brand that several companies can bank on
Vinita Bhatia - September 28, 2022
Influencer’s Compulsion
Past the gold rush in the social media space, the young and relentless influencer is now figuring out ways to stay relevant. With a short shelf life, it could be a story of diminishing returns
Vinita Bhatia - September 28, 2022
‘Coal Cannot Be Abruptly Expunged From The Energy System’
India’s transition from coal to renewables is not going to be easy or without consequences. Pramod Agrawal, chairman of state-owned Coal India Limited, weighs in
Kamalika Ghosh - August 27, 2022
Facebook In A Virtual Avatar
In one of the biggest rebranding exercises in the world, the mighty Facebook is looking to create a new business model. A stagnating user base and youth apathy globally combined with the potential of metaverse have taken the social media giant to bet big on an unknown sector. As Facebook becomes Meta Platforms, what happens to its India strategy?
Pallavi Chakravorty - May 31, 2022
