Wind Of Change
Sticking to our motto of helping you ‘Think Beyond. Stay Ahead’, in the coming issues, we will bring you dispatches from this altered, and perhaps improved world
Suchetana Ray - August 31, 2021
Branding Our Olympic Stars, How Valuable Are They?
Fresh off the podium, new sporting names that scripted India’s best-ever performance at the Olympic Games have emerged as bankable stars. What does it mean for their brand values and the marketing scope for their sporting disciplines?
Shruti Sonal - August 30, 2021
Birthing Unicorns and Brand-Building
The democratisation of choice, content and commerce and its impact on direct-to-consumer start-ups
VS Kannan Sitaram - August 30, 2021
Face-Off That Almost Killed Icertis
The co-founders of the SaaS unicorn were caught in a bitter clash. Only one of them was correct.
Kamalika Ghosh - August 31, 2021
“90% Of What We Did Didn’t Work”
Urban Company was offering 100 services till it realised it was better to do five well
Kamalika Ghosh - August 31, 2021
Making Room For Everyone
OYO was growing at a breakneck speed until it noticed that stakeholders and customers weren’t cheering it on
Suchetana Ray - August 31, 2021
What’s Stopping ESG From Becoming India Inc’s Alpha Mantra?
The awareness around ESG adoption has accelerated among corporates over the last two years, with their global investors and partners demanding stricter adherence to it. But what are the barriers for ESG to become corporate India’s alpha strategy?
Suchetana Ray - August 31, 2021
Puma’s Digital Leap
By being topical and relevant, Puma has managed to make a lot of noise
Sneha Kanchan - August 31, 2021
The Man With No Regrets
In BharatPe’s journey, Ashneer Grover might have made a lot of mistakes, and pissed off many, but how else could he have built a $3-billion company in three years?
Shruti Sonal - August 31, 2021
Rising Unicorns: A Boom Or A Bubble
A $3-trillion healing potion for the ailing US economy after the COVID-19 onslaught has turned out to be a booster dose for Indian start-ups
Kamalika Ghosh - September 01, 2021
