Interview

‘The Legacy Players Should Collaborate To Maintain Lead’

In an interview with Outlook Business, Shashank Srivastava, Senior Executive Director—Marketing & Sales, Maruti Suzuki India, talks about the challenges the industry faces and the way to deal with it over the next decade

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Published 25 days ago on Jan 01, 2022 4 minutes Read
Shashank Srivastava, Senior Executive Director—Marketing & Sales, Maruti Suzuki India

As a bellwether Indian automobile company, Maruti Suzuki has ruled the local market for decades. But, the company is conscious of the tectonic shift that the industry is undergoing in the wake of India’s COP26 emission targets. With investment requirements worth billions of dollars building up, the ecosystem is facing an existential threat against the backdrop of price hikes, semiconductor shortage and a lack of income growth that has soaked out the demand for cars in the country. In an interview with Outlook Business, Shashank Srivastava, Senior Executive Director—Marketing & Sales, Maruti Suzuki India, talks about the challenges the industry faces and the way to deal with it over the next decade. Edited excerpts from the interview: