Even if you don’t know anything about the pharma business, you might just have heard of Cipla, the company that took the world by storm, by coming up with the cheapest cocktail of drugs to treat AIDS. In 2001, the Indian pharma company offered the combination to international aid agencies at $350/year (less than a dollar/day). Till then, the medicines had been priced between $10,000 and $15,000/year.