Can SRK Break The Southern Comfort?

2022 was a year of hits for south Indian films and misses for Bollywood. Will the latter learn from its debacle or will it again bank on star power for deliverance?     

The year was 2015 when Telugu actor Prabhas, little known beyond southern states, suddenly became a household name across the country as S.S. Rajamouli-directed Baahubali: The Beginning broke records. Two years later, its sequel Baahubali: The Conclusion surpassed the previous one’s performance. Together, the two films, released in multiple languages, raked in more than Rs 2,000 crore. The Baahubali franchise announced the arrival of south Indian films on the national screen; the film-loving Indian realised that an entertainer in any language was still as entertaining, and warmly received them. The humongous success of RRR and K.G.F Chapter 2, released in multiple languages in 2022, dispelled all remaining doubts about the pan-India appeal of dubbed south Indian movies. Both collected more than Rs 1,000 crore each at the box office.