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Starting out young, UnLtd India’s co-founder Pooja Warier’s unrelenting perseverance has helped her succeed

According to this study, social media helps brands communicate with its customers directly and engage in conversations to serve them better

Kathy Fogel, Liping Ma and Randall Morck have researched on the social net worth of business leaders

Creating a social impact tops the to-do list for Asit Koticha, chairman, ASK Group

Start-up Eckovation is connecting students and teachers through its app

Abhishek Bhati and Mathew Manimala's study suggests ‘partnership paradigm’

Hari V Krishnan, MD, Asia Pacific & Japan, LinkedIn, shows the way to further your career through the web

The buzz around social enterprise is also breeding opportunists

Sankalp Forum’s Aparajita Agrawal offers some insights on what’s happening in the social entrepreneurship sphere

The billionaire professor who funded Google when it was a start-up

Productivity expert David Allen talks about the need to keep things simple

University of San Diego's law and finance professor, Frank Partnoy is a thoughtful procrastinator

Jonah Berger, professor at the Wharton School, on why social influence matters in marketing

Tik Tok asks users to curb negativity and reflect before posting online through a series of relatable ad films

Twitter emphasises the power of collective in its first ever campaign created for India

India Inc spend on social responsibility crosses ₹500 billion in four years

WhatsApp rolls out its first campaign to combat rumour-mongers

Clint Watts writes how social media makes it possible for cyber criminals to influence public perception  

Over time, consumers have found ways to ignore branding and to keep them interested, ads need to be relevant 

Almost all brands are getting on the content marketing bandwagon with pressure to add to the content deluge

L’Oréal India is experimenting with new streaks online in an attempt to go beyond ‘likes’ on social media

Param has an alternative to the cumbersome process of hiring the right candidate

Jonah Berger, professor at the Wharton School, on why social influence matters in marketing

KK Natarajan and Akila Krishnakumar’s co-ordinated spirit is an object of envy

Kheyti's "greenhouse-in-a-box" aims at ensuring predictability in a farmer's income