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Psychologist and the 'Godfather of Influence', Robert Cialdini, shares vital marketing insights

The domestic pharma industry, which is already battling the US FDA, has now to contend with regulatory challenges at home

Even as it battles the US FDA, the industry has been caught off-guard by policy changes back home

What’s the secret pill that has made ACG Worldwide the world’s second biggest capsule maker?

PayTunes is every advertiser’s dream come true

Pharma companies are giving OTC brands a makeover by splurging on advertising

A shift in focus in the US and the EU has propelled the stock price of Aurobindo Pharma to an all-time high

Can Sun Pharma’s Dilip Shanghvi work his merger magic on Ranbaxy?

He has tirelessly fought against a monopoly in life-saving drugs. Fighting alone has failed to dissuade him

Tectonic changes in the US generic drugs market is causing  huge shifts in Indian pharma’s strategies as well