Building Resilient Brands
Paul Writer's Jessie Paul emphasises the importance of securing your brand's reputation in the age of social media
August 04, 2017
Beyond Brainstorming
Paul Writer's Jessie Paul discovers ways to make those ideation sessions more effective in R Sridhar's book
July 01, 2017
Playing With Symbols
Jessie Paul describes the semiotics of branding with interesting examples from 'Signs, Symbols & Marketing Effectiveness'
June 12, 2017