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With its new campaign, Maggi urges millennials to step into the kitchen and become independent

Tradition peppered with science makes Nestlé’s new campaign an instant hit

Coca-Cola wants you to share a coke and reignite relationships in its new campaign

The advertising mavericks' 20-year-old friendship perfectly balances quirk and business

IDFC Bank’s new campaign BankingNibhao focuses on delivery of quick banking solutions

Be it ads, lyrics or scripts, McCann Worldgroup Asia-Pacific chairman Prasoon Joshi seamlessly weaves magic with his words