Puma’s Digital Leap
By being topical and relevant, Puma has managed to make a lot of noise
Sneha Kanchan - August 31, 2021
Start-ups sprinkle stardust over wishes, and mint money
They have set up websites through which fans and brands can get celebrities to indulge them
Debangana Ghosh - September 17, 2020
Cold comfort
HUL’s premium ice cream offering is unlikely to give the chills to local players
Krishna Gopalan - June 08, 2015