Feeding Indian Aspirations
Something unusual has happened for Apple in India. The US tech giant reported a 48% annual revenue growth for its India operations in FY23. The jump in revenue and profit has made the country, known for preferring price-sensitive Android devices over expensive iPhones, a serious bet for the company
Abdul Haleem Sherif - December 01, 2023
iPhone For India, iPhone For The World
Apple, the numero uno brand in India’s premium smartphone segment, has acquired critical mass in the domestic market and is expanding local production capacity at a fast pace. Does India have the chops to become the next iPhone destination for global supplies?
Vinita Bhatia - January 30, 2023
Brand decoding: The Apple story
An extract from Jonah Berger's book 'Contagious'
December 23, 2016
"Whenever a blue ocean is created, competition is rendered irrelevant"
W Chan Kim & Renee Mauborgne, professors of strategy, INSEAD
N Mahalakshmi - July 08, 2015
Rolocule
Rolocule is an iOS-based app company that specialises in social and casual gaming
Kripa Mahalingam - December 17, 2015
Game on
Why the boys can’t get enough of it — we’re talking of Sony PlayStation, naturally (What did you think?)
Krishna Gopalan - June 25, 2015
Straight from the hinterland
Young voices from rural India say education is a luxury and the internet — what's that?
Himanshu Kakkar - June 25, 2015