Brand decoding: The Apple story
An extract from Jonah Berger's book 'Contagious'
December 23, 2016
"Whenever a blue ocean is created, competition is rendered irrelevant"
W Chan Kim & Renee Mauborgne, professors of strategy, INSEAD
N Mahalakshmi - July 08, 2015
Rolocule is an iOS-based app company that specialises in social and casual gaming
Kripa Mahalingam - December 17, 2015
Why the boys can’t get enough of it — we’re talking of Sony PlayStation, naturally (What did you think?)
Krishna Gopalan - June 25, 2015
Straight from the hinterland
Young voices from rural India say education is a luxury and the internet — what's that?
Himanshu Kakkar - June 25, 2015