Pierre-Yves Arzel, managing director, L'Oreal India, offers suggestions to make a global brand succeed in India
AI is fast becoming mainstream with companies now using it to enhance their marketing strategy
Almost all brands are getting on the content marketing bandwagon with pressure to add to the content deluge
Over time, consumers have found ways to ignore branding and to keep them interested, ads need to be relevant
Paul Writer's Jessie Paul emphasises the importance of securing your brand's reputation in the age of social media
Brand building is about inspiring an organisation from within rather than viewing it as a niche marketing function
Private labels are the mainstay of global retailers but it will be a while before they make their mark in India
Will opening a factory store damage the brand’s image and divert consumers from its main retail outlets?
Jagdeep Kapoor of Samsika Marketing Consultants points out five branding mistakes to avoid
Mukesh Bansal, founder and CEO, Myntra, lists five musts while building an e-commerce business
Call it the NCPA of Dubai — the Malhaar Centre for Performing Arts is making Indian classical art forms irresistible for expats in UAE
Having conquered the Indian mid-market, Royal Enfield now wants to become the world leader. Can it?
Outstanding companies that exemplify the power of Indian enterprise
The Insolvency and Bankruptcy Code is looking like a circus at this point, but it seems to be the only way to get both banks and unscrupulous promoters to behave
With mindless money invested and unrealistic valuations prevailing, what qualifies for a bigger tamasha — the stock market or the IPL?
An extract from Ravi Venkatesan's book 'Conquering The Chaos'
Food startups are banking on Indian cuisine to woo customers, but scalability won't come easy
The government’s capex outlay is not good enough to trigger a revival in the investment cycle
Tongue-in-cheek advice to investors who are still cashing out and staying off equities
Luxury experts' recommendations on how to succeed in the Indian market
When will we have a homegrown, innovation-driven global leader?
Abysmal policy inaction by UPA-IIhas pushed the Reserve Bank, not to mention the country, into a very precarious position
What does it take to build an iconic brand? How can Indian companies become one?
Peter Csizmadia-Honigh travelled far and wide to explore the wines of India
The domestic wine industry may be nascent for sure, but some desi brands are slowly making their mark
Entrepreneurship expert Ramakrishna Velamuri on differences in the Chinese and Indian ecosystem