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AI is fast becoming mainstream with companies now using it to enhance their marketing strategy

Almost all brands are getting on the content marketing bandwagon with pressure to add to the content deluge

Over time, consumers have found ways to ignore branding and to keep them interested, ads need to be relevant 

Paul Writer's Jessie Paul emphasises the importance of securing your brand's reputation in the age of social media

Brand building is about inspiring an organisation from within rather than viewing it as a niche marketing function

Private labels are the mainstay of global retailers but it will be a while before they make their mark in India

The appointment of Nirmala Sitharaman as finance minister comes at a very challenging time for India

In the convenience economy in which technology is disrupting every business, food delivery is no exception

SME clusters across the country have shown their resilience by overcoming macro challenges, and they are now looking at the future with lot more hope

Mind the votes, or stay the course? High global oil prices put government in a spot

For Colors CEO Raj Nayak, playing with fire is not limited to the stunt shows his television channel screens

The EPC specialist opted for prudence over aggression to grow, but a Prolonged slowdown will test its mettle

The market regulator faces misguided flak for consent orders

Will opening a factory store damage the brand’s image and divert consumers from its main retail outlets?

Pierre-Yves Arzel, managing director, L'Oreal India, offers suggestions to make a global brand succeed in India

Jagdeep Kapoor of Samsika Marketing Consultants points out five branding mistakes to avoid

After making its mark in the traditional spices business, MTR foods is now eyeing the growing breakfast market    

Mukesh Bansal, founder and CEO, Myntra, lists five musts while  building an e-commerce business

Brands such as Caviar and Gresso are redefining the way you look at your phone, giving it a life of its own

Marzin Shroff's cherished collection includes brands such as Monteverde, ST Dupont, Lamy, Lapis Bard, Sheaffer and Parker

Look like a million bucks and a citizen of the planet with sustainable brands such as Stella McCartney, Chopard and Okapi

Despite a written code, our buildings and other structures fail to meet basic construction standards killing thousands every year

With premium cycle brands such as Scott, Trek and Giant, you can pedal your way into weekends

As organisations and brands aspire to make more data-driven decisions, India’s advanced analytics talent pool is set to explode.

If your smile is worth a thousand silvers, a frown is probably worth a lot more. Here’s an AI start-up that tracks your emotions and helps brands make their content stick

Liquor brands have a clever new way of selling to younger audiences, through well-crafted web series and digitally-supported pop events