Innovation Drives Consumer Experiences, Says Noise Co-founder Gaurav Khatri

In the evolving wearables market, staying ahead of the curve is key to building a resilient brand

Gaurav Khatri, Co-founder, Noise
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01 Wearables in Preventive Health Care

Smart wearables today, especially smartwatches and smart rings, go far beyond basic tracking. They monitor fitness metrics such as heart rate, blood oxygen, body temperature, sleep patterns and stress levels, helping users detect early signs of health variations.

02 Cross-Industry Collaboration

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Smart wearables drive meaningful innovation and synergies across industries like banking, insurance, transport and telecom, while creating significant value in consumers’ daily lives. Features such as 4G calling, health-linked insurance benefits, tap & pay and NCMC [national common mobility card]-enabled transit highlight their untapped potential, making wearables indispensable in modern living.

03 Design Innovations

Wearables have evolved to be both smarter and seamlessly integrated into users’ lifestyles. With design innovations, wearables are enhancing consumer experience. From sleek smart rings to tailored smartwatches and TWS [true wireless stereo] for diverse consumer cohorts, wearables deliver personalised and meaningful value.

04 Hyper-Personalisation Through AI

Emerging technologies like AI [artificial intelligence] and biosensors are transforming smart wearables into powerful tools for hyper-personalisation. AI algorithms analyse user data to offer recommendations uniquely tailored to each user. Additionally, connected apps are turning fitness into an engaging activity, incorporating community-led and gamified challenges.

05 Innovate, Integrate, Influence

As homegrown companies integrate global standards, they are also offering valuable insights that influence international trends. This mutual learning and collaboration will drive innovation, elevate the global wearable ecosystem and position India on the global stage.