"Playing safe is a recipe for ensuring that others will eventually leave you behind"

Sumitro Ghosh, CEO, Tata Starbucks, on five ways to exceed customer expectations

Published 6 years ago on Mar 15, 2017 1 minute Read
Soumik Kar

Be a customer: If you want to know how a customer feels in your stores, you must be a customer. As a leader, it is important to maintain a realistic picture of what it feels like to be a customer.