HIGH FIVE

'Food Preferences Are Evolving With Access To Information

Prashant Peres, Managing Director, Kellogg India, talks about the five ways in which innovative cereal options are helping change Indian breakfast habits

From Chocos to corn flakes, Kellogg has been trying to expand and westernise India’s breakfast options since 1994. In a land where piping hot idlis, upma, poha or parathas fuel people’s mornings, the brand also learned to adapt to the local palate—by venturing into the space of ready-to-eat traditional Indian breakfast items. Prashant Peres, Managing Director, Kellogg India, talks about the five ways in which innovative cereal options are helping change Indian breakfast habits.