Big Idea

Quirk city

Thathing is trying to infuse some cheer into staid products with its offerings

If you’re one of the people who don’t mind paying a little extra for a dash of quirk in your online orders, then Thathing might be the perfect platform for your next purchase. The start-up, which designs and manufactures creative products such as passport covers, sunglasses covers, luggage tags and pouches, launched its website in April this year after receiving significant traction from its Facebook page, which it had started in December 2015. Founded by Nupur Agarwal and Gazal Goenka Pansari, Thathing was born out of the need to infuse some cheer into staid products like passport covers. “We used to come across many products whose designs never did much to enhance or complement their utility. So, for instance, we instead imprint lines like ‘I need this break’ on passport covers to set the mood for travel,” explains Pansari.