Pursuit of Happiness

Finding Some Comic Relief

For Vogo’s founder and CEO Anand Ayyadurai, comics are the one-stop escape route to a world where he can get lost for hours on end

Eight years ago, an old man in Bengaluru’s Indiranagar was looking to sell his library comprising 6,000-odd books. When Anand Ayyadurai, founder and CEO of bike rental platform Vogo, showed interest in buying just the comics, he was stonewalled: he either had to buy the entire collection for Rs 1 lakh or there was no deal on the table.