Hardbound

India’s Digital Deluge

In his latest book Digital Leapfrogs: How technology is reshaping consumer markets in India, author Vijay Mahajan explores how the rapid expansion of affordable smartphones and data network access, led by Reliance Jio, has brought new orders of scale to the reach and influence of digital technologies in consumer markets.  

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Published 5 months ago on May 01, 2022 6 minutes Read

In 2021, India had 1.2 billion mobile subscribers, of which, about 750 million were smartphone users, found a recent Deloitte study. The study also said that the smartphone user figure could touch 1 billion by 2026. In his latest book Digital Leapfrogs: How technology is reshaping consumer markets in India, author Vijay Mahajan explores how the rapid expansion of affordable smartphones and data network access, led by Reliance Jio, has brought new orders of scale to the reach and influence of digital technologies in consumer markets. Here is an excerpt: