.no-js-message{position:fixed;top:0;left:0;right:0;background:#222;color:#fff;padding:8px 12px;font-size:14px;z-index:10000;text-align:center}JavaScript is disabled. The site works, but some features may be limited.

INDIA
MONEY
TRAVELLER
EATS
RESPAWN
LUXE

Get magazine delivered to your doorstep

Get latest issue delivered instantly

Only in Delhi-NCR, Mumbai, Bengaluru, Pune, Lucknow & Kolkata

Delivery within India

Delivery outside India

Get magazine delivered to your doorstep

Get latest issue delivered instantly

Only in Delhi-NCR, Mumbai, Bengaluru, Pune, Lucknow & Kolkata

Magazine
Markets
Corporate
- Corporate Strategist
- Down the Ages
Economy & Policy
- Nash Equilibria
- Essays
Newsletters
News
AI
Start-Up
Planet
Others
- Spotlight

Budget 2026
Magazine
Markets
OB Datalens
Corporate
- Corporate Strategist
- Down the Ages
Economy & Policy
- Nash Equilibria
- Essays
Newsletters
News
AI
Start-Up
Planet
Tech
Magazine Special Edition
Initiatives
- Spotlight
- C3
About Us

Magazine
Markets
Corporate
Economy & Policy
Newsletters
News
AI
Start-Up
Planet
Others

home
authors
Shilpa s ranipeta

Shilpa S Ranipeta

Shilpa S Ranipeta

About The Author

About The Author

Advertisement

articles by Shilpa S Ranipeta

Outlook Description : Outlook Image

Earthy optimist

BY Shilpa S Ranipeta

Outlook Description : Outlook Image

Taking centre stage

BY Shilpa S Ranipeta

Outlook Description : Outlook Image

Plug and play

BY Shilpa S Ranipeta

Outlook Description : Outlook Image

Rolling out success

BY Shilpa S Ranipeta

Outlook Description : Outlook Image

Making sure nothing goes waste

BY Shilpa S Ranipeta

Outlook Description : Outlook Image

Not sticking to the script

BY Shilpa S Ranipeta

Outlook Description : Outlook Image

Clean-up Act

BY Shilpa S Ranipeta

<p>"Big agencies ignore the obvious and go for heavy-duty research. Our ideas are closer to the heart"<strong> — Ashok Goel, Founder</strong></p> : Not sticking to the script

Not sticking to the script

BY Shilpa S Ranipeta

Rolling out success

BY Shilpa S Ranipeta

Plug and play

BY Shilpa S Ranipeta

Opening

Taking centre stage

BY Shilpa S Ranipeta

opening

Making sure nothing goes waste

BY Shilpa S Ranipeta

Close Ad

Group Publications

About Us
Contact Us
Terms and Conditions
Privacy Policy

Copyright © 2026 Outlook Publishing India Pvt Ltd.

Copyright © 2026 Outlook Publishing India Pvt Ltd. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.