He agrees that scions may have the advantage of initial infrastructure and money to start with, but, he adds, it does not guarantee success. In fact, he argues that it becomes counter-intuitive.
“I call this constrained creativity. When we started Freshdesk, we had no money for marketing, so I used to look for sites such as ‘30 ways to do free PR’ and list Freshdesk on websites which did free PR. This is very efficient to scale a business because if I start spending money on such things from Day 1, my unit economics will become inefficient,” he says.