Idea is aware of the hurdles, but it has two very good reasons for executing the project. First, it’s mandated by the regulator. A recent directive by the Telecom Regulatory Authority of India requires half of all rural base stations and about a third of all urban towers be powered by hybrid solutions, in the next five years. More importantly, a telecom tower consumes about 3,000 litres of diesel a year — at current prices, that’s ₹1.35 lakh a year for a tower, and Idea owns 9,000 cell sites across India. So, any saving will be welcome. But cost benefits will kick in only later. Currently, Tandan says, the fuel cells are proving costlier than diesel. “Once economies of scale build up, costs should go down,” he says optimistically.