Zomato Becomes 'Eternal' Post MCA Approval: Is Blinkit Behind the Name Change?

Food delivery platform Zomato has now become officially become ‘Eternal’ after the corporate affairs ministry has approved its name change to ‘Eternal Limited’ with effect from March 20, 2025. The new-age company provided the information about it in an exchange filing on Thursday.

“The name of the company, thus, stands amended to “Eternal Limited” with effect from March 20, 2025, and the Memorandum and Articles of Association of the company stands altered to the extent of the change of name of the company,” the exchange filing read.

The corporate website will now be shifted from zomato.com to eternal.com. And the stock ticker will read ‘Eternal’ rather than Zomato. The app name will remain same.

Notably, this is the second time the company is rebranding itself. Previously, it was founded as Foodiebay in 2008 but was later renamed to Zomato in 2010.

Read More | Zomato to be Renamed as 'Eternal', Food Delivery App Name Remains Same

What Does Eternal Mean?

While announcing the shareholders’ decision to change the name earlier, CEO Deepinder Goyal had said, “When we acquired Blinkit, we started using Eternal (instead of Zomato) internally to distinguish between the company and the brand/app.”

“We also thought that we would publicly rename the company to Eternal, the day something beyond Zomato became a significant driver of our future. Today, with Blinkit, I feel we are there. We would like to rename Zomato Ltd., the company (not the brand/app), to Eternal Ltd,” he added.

For Goyal, Eternal is a powerful name. “To be honest, it scares me to my core because it carries both a promise and a paradox. True permanence isn’t built on bold claims of invincibility or the swagger of success, rather it is forged in the quiet understanding that immortality stems from mortality.”

Read More | Why Zomato Is Facing Insolvency Plea? Story Behind The Unpaid Dues

Why Zomato Has Changed Its Name?

The rebranding move shows Zomato’s broader strategic shift as its quick commerce arm Blinkit has become the key growth engine of the company. Beyond food delivery, the company has expanded its portfolio to include B2B food supply through Hyperpure and curated dining and events via District.

The new corporate identity will also help clearly differentiate the parent company from its food delivery platform. The move aligns with its diversified business vision.