Shopping is more than just clicks

Online sales might be gaining ground, but few still prefer the good old brick-and-mortar. The biggest trigger that boosts in-store shopping is the touch-and-feel experience. Interestingly, offline shoppers prefer to research the product online before buying it from a physical store. Appliances and electronics top the list of products being researched online, with furniture being the least searched. Buyers in the US and UK top the omnichannel route across all shopping categories. The only segment where Asia, rather China, holds sway is apparel and footwear.