When a Global Cola Giant Got a Lesson in Humour
The campaign for non-alcoholic beverage Pepsi is a major highlight of ad film director Prahlad Kakar’s extensive portfolio. However, while things took off to a great start, they did not quite end well. In his memoir, Kakar gets candid about his relation with the brand, from having an exciting collaboration that was instrumental in the brand’s rise in India to eventually parting ways over difference of creative opinions
December 29, 2023
The Lure of Goa’s High Spirits
Besides its scenic beaches and old-world charm, a major driver of Goa’s economic growth is its alcoholic beverage, or alco-bev, industry. It is powered by indigenous recipes, a large number of distilleries and brands, the growing culture of craft spirits and a business-friendly environment among other factors
Chandreyi Bandyopadhyay - October 01, 2023
Sticking to the script
Over all these years, men haven’t changed and so haven’t Imperial Blue ads
Shailaja Mohapatra - November 20, 2020
Radico continues to work its magic at 8PM, more so in these tough times
Managing director Abhishek Khaitan is betting on a quality blend and premium positioning to put investors at ease
Krishna Gopalan - September 30, 2020
Hangover shrugged
State governments’ decisions to impose Corona cess on liquor has left many feeling dry
August 06, 2020
A country that drinks together
Liquid luck is helping state governments fill up their coffers as people line up for a drink
May 07, 2020
Getting ‘high’ with Coolberg
If you are feeling ‘dry’, this start-up’s non-alcoholic pint will serve you a ‘beery’ good time
Hari Menon - April 25, 2020
Liquid Sunshine
For years, premium single malts have drawn the uber rich to auction houses, to spend even Rs.108 million on a bottle
Tanya Baisoya - May 03, 2019
"Introducing a good-tasting beer with low alcohol content is high on our agenda"
Carslberg's chairman Flemming Basenbacher, on innovation and his plans to expand in India
V Keshavdev - April 11, 2015
Fix the mix
The ready-to-drink market for alcoholic beverages is brimming with options at last but don’t cheer yet — distribution has to catch up
Taneesha Kulshrestha - August 15, 2015