My Brand Strongest
When you are challenging a market leader, you need to have a few tricks up your sleeve and one such is comparative advertising with its cheeky humour and hard facts, but it can invite lawsuits
Krishna Gopalan - November 09, 2018
Changing the mix
Will the shift from fertilizers to the consumer segment pay off for Tata Chemicals?
Jitendra Kumar Gupta - August 18, 2016