Marketing The Rainbow
The increasing power of the pink economy, or rainbow capitalism, is driving even the most conservative of brands to showcase their support for the LGBTQ community either through campaigns or products. But, is it enough?
Vinita Bhatia - June 29, 2022
India’s New KoHEnur
“With great power comes great responsibility,” says Sushant Divgikar, a social media star who embodies empowerment for the transgender community. While he dismisses the influencer tag, he knows the potential of his celebrity status to empower his community
Suchetana Ray - October 30, 2021