"Often, companies start with the product not really thinking about why someone would want that product"
Jonah Berger, professor at the Wharton School, on why social influence matters in marketing
N Mahalakshmi - January 27, 2018
"Just as people use money to buy products or services, they use social currency to achieve desired positive impressions"
Jonah Berger, professor at the Wharton School, on why social influence matters in marketing
N Mahalakshmi - January 31, 2018
When Small Is Big
Paytm is looking to cash in on its e-wallet franchise to fuel its growth as a payments bank
N Mahalakshmi - January 04, 2018
Brand decoding: The Apple story
An extract from Jonah Berger's book 'Contagious'
December 23, 2016