When a Global Cola Giant Got a Lesson in Humour
The campaign for non-alcoholic beverage Pepsi is a major highlight of ad film director Prahlad Kakar’s extensive portfolio. However, while things took off to a great start, they did not quite end well. In his memoir, Kakar gets candid about his relation with the brand, from having an exciting collaboration that was instrumental in the brand’s rise in India to eventually parting ways over difference of creative opinions
December 29, 2023
Factors That Impact Funding and Investment in Cities
Several factors have a high degree of correlation with the funding and investment category
October 31, 2023
Rise of the Next Rung
Cities like Hyderabad, Pune, Ahmedabad, Kolkata and Noida+Greater Noida are attracting entrepreneurs and investors looking for alternatives to the top five cities
Vinita Bhatia - October 31, 2023
Best of the Best
What are the ingredients that go into the perfect brew for a successful start-up? How well-placed are our states and cities to support entrepreneurs? The Outlook Start-Up Outperformers 2023 provides a holistic view of the start-up ecosystem in the country. A lowdown on what to expect in this issue:
October 31, 2023
A Tale of 5 Cities
The lure of reigning start-up hubs, like Bangalore, Mumbai, Delhi NCT, Chennai and Gurgaon, remains strong even as several Tier II and III cities vie for a larger share in the growth pie. A conducive environment, built by availability of wider talent pool, infrastructure incubators, mentors, investors, etc., lures new and aspiring founders to these cities
Vinita Bhatia - October 31, 2023
Logic of the Ranking Framework
There are several factors that drive an entity to, or hold it back from, success. The Outlook Start-Up Outperformers 2023 rankings deep-dive into the factors that impact the success of a start-up, and by extension the growth of cities and states as start-up destinations
Rahul Bharadwaj - October 31, 2023
Outlook Start-Up Outperformers 2023: City Leaders and Their Challengers
Bangalore, Mumbai, Delhi, Chennai and Gurgaon, the top five cities in the Outlook Start-Up Outperformers 2023 rankings, have an edge over others because of the presence of key drivers for growth for start-ups, like funding and investment, human capital, availability of necessary infrastructure, etc. But other cities are catching up in some of these categories
October 31, 2023
The Nowhere Men & Women: How India Abandoned 14 Crore Citizens on a Policy Paper
The government of India runs the world’s biggest food security scheme, which provides free ration to more than 80 crore people. The scheme has won Prime Minister Narendra Modi accolades. But what if we realise that there are over 14 crore people who have been omitted from the benefit of this scheme because the government has not counted Indian citizens in over a decade? Can its intransigence break the welfare structure of governance?
Rajat Mishra - August 28, 2023
The 28% Curse for Online Gaming Players
The sunrise sector has often found itself caught in the crossfire of regressive legislative action, with certain states citing safety and legality concerns to either put companies on a tight leash or ban them completely. Will the Central government’s recent rules for online gaming bring transparency or crush it under excessive GST demand?
Vinita Bhatia - May 30, 2023
Vishal Ranjan Daftuar: Taking Prisoners Home Across Borders
The human rights activist has been actively involved in securing repatriation of innocent citizens who become cross-border prisoners after straying into foreign territories
Giridhar Jha - November 29, 2022