‘We have covered only 0.01% of a Rs.1.5-trillion chai market so far’
In a free-wheeling chat, Amuleek Singh Bijral takes a deep dive into the strategies and expansions that help Chai Point retain its leadership position
Shruti Venkatesh - April 17, 2019
Brewing a Coup of Chai
With innovation, diversification and a well-made brew, Chai Point and Chaayos are taking over the café culture in India
Shruti Venkatesh - April 16, 2019
'Cutting' to the chase
A new crop of start-ups is helping you get your daily tea fix, reinventing the friendly neighbourhood chai tapri
Avantika Seth - April 18, 2016
A lot happens over tea
Bengaluru-based chain Chai Time is trying to bring the friendly, neighbourhood coffee shop experience to tea
Krishna Gopalan - June 09, 2015