Batting For Strength
All Out defends a mother's tough parenting style in its latest TVC but not everyone is convinced about the brand connect
Somdyuti Datta Ray - March 14, 2018
Taming The Beast
For Ajai Jhala, CEO, BBDO India, running provides a cathartic release
Madhuri Rao - April 14, 2017
Clarity In Ambiguity
PepsiCo India’s 7Up believes that being unclear with confidence is the new clarity
Madhuri Rao - March 24, 2017
The new kings of satire
How TVF-ONE became India's most popular online youth entertainment channel
Rajesh Padmashali - April 20, 2015
Share and care
This Ariel India campaign shifts focus to gender equlity and sharing the load effectively
Sonia Mariam Thomas - April 11, 2015