Disrupt the disruptor

In a market where start-ups crop up on a daily basis, researcher Elizabeth Robles found that disruptive strategies can help companies get to the top. Established companies that have succeeded in the past have done so by developing radically different business models and using the same logic their disruptor used on them. She takes the example of Gustazos, a social media company that disrupted the group buying daily deals market in Puerto Rico through newer, simpler divisions and technology. The most important rule to succeed, she says, is to break the rules of the game in each market.

Title: How to identify disruptive new businesses

Source: Social Science Research Network