Lead Story

Ikea’s India Play

With a focus on affordability and variety, the Sweden-based furnishing major has scripted a success story in almost every country it operates in. Will the script play out here?

RA Chandroo

A sprawling office with impeccable interiors meets my eye as I reach the 10th floor of Mfar Building in Manyata Tech Park, Bengaluru. The lounge area is cozy and informal with bright coloured chairs and is followed by a large, open-format seating. A few meters away is a 6 ft tall white wooden unit, which houses a coffee machine in the centre and well-stocked jars of quick bites such as peanuts, chips and biscuits in the adjoining shelves. A dark brown wooden deck doubles up as the balcony and runs around the entire exterior of the well-lit room, giving it the look and feel of a spacious home, not an office. And why not? After all, this office houses the world’s largest furniture retailer that has been specialising in home furnishing for over seven decades — Ikea.