Lead Story

Entrepreneurship Gen Z’s Most Favoured Career Choice

Findings of the Outlook Toluna Youth Survey 2022 indicate that India’s youth are increasingly opting for new-age careers over conventional ones and also inclined towards entrepreneurship. But, the pull of conventional career choices remains equally strong

According to the Outlook Toluna Youth Survey 2022—a first-of-its-kind study done across India—90% of the respondents thought that start-ups were a promising career option for them. Clearly, the rise and shine of Indian start-ups has fuelled the entrepreneurship buzz in India. The survey also found that traditional career choices, such as law, medicine, management or engineering, were almost neck and neck with new-age careers, such as app development, system analysing, entrepreneurship, fashion and sports among others—46% respondents chose the former, while 45% chose the latter.