Have OTT Platforms Created Market For A New ‘Matinee Idol’?
There has been a revival of sorts for indie cinema on OTT platforms, whose reach has increased due to the Covid pandemic. The new hero stands in contrast to the Bollywood star
Kamalika Ghosh - January 28, 2022
Trust
Supporters of federalism will illustrate how the idea has come under threat as the heavy hand of the Centre has limited fiscal autonomy of states, curbing their ability to make a more meaningful contribution to our development
Suchetana Ray - January 28, 2022
The Introvert Comedian
A fashionista, a digital content creator, a comedian and now, an actor—that is Dolly Singh for you. But she doesn’t shy away from admitting that digital content creators are under constant performance pressure
Shruti Sonal - October 30, 2021
Entertainer, Not Influencer
Bhuvan Bam is one of India’s most popular content creators on social media. But it’s his ‘regular boy from Delhi’ image that makes audiences and brands swoon over him
Shruti Sonal - October 30, 2021
Disruption and chill
Founder and first CEO Marc Randolph tells the incredible story of how Netflix came to be
November 22, 2019
OTT players are splurging on content. What’s their game?
The platforms are driving themselves into a corner, and they may need a smarter strategy soon
N Mahalakshmi - January 01, 2021
Is the current ‘polarized’ market, the new normal?
In a liquidity fueled environment, the textbook definition of ‘value’ has long ceased to exist
September 30, 2020
“It is an opportunity to build a habit of non-linear entertainment”
Industry veteran Sameer Nair dissects the impact of COVID-19 on the entertainment industry, and the opportunities and challenges that lie ahead
Shruti Venkatesh - March 31, 2020
One For All
Netflix highlights the depth and width of its content library through a series of ten ads
Shruti Venkatesh - July 09, 2019
The Rise of The OTTs
The video streaming market is likely to explode to $5 billion by 2023. Sit up and watch
V Keshavdev - March 22, 2019
