Indian Cinema Needs World-Class Infra And Indian Voice To Go Global
Content is the sharp end of the stick that helps companies break into a new market. It is not a business in itself, but something that markets the country
November 01, 2022
The Unique Factors That Can Make India A Digital Economy Powerhouse
India has many sunshine sectors—like ecommerce, autotech, vernacular content, healthtech, fintech, edtech, creator economy, supply chain, space, defense and electric vehicles—on which its growth trajectory rests
Sandeep Aggarwal - October 31, 2022
Influence
Social media is breaking new ground every day in pushing the boundaries of innovation in content creation and creativity
Suchetana Ray - September 28, 2022
Disquiet In The Office
The transgender community is looking to find its feet in a business setting. Companies claim to profess inclusive policies, but acceptability in a corporate environment is a contentious issue
Kamalika Ghosh - February 27, 2022
Entertainer, Not Influencer
Bhuvan Bam is one of India’s most popular content creators on social media. But it’s his ‘regular boy from Delhi’ image that makes audiences and brands swoon over him
Shruti Sonal - October 30, 2021
Wonder Woman
From walking out of a failed marriage with a young child to becoming a social media star, Anupriya Kapur has come a long way. All along, she has ensured that she never compromised on her ethics and content
October 31, 2021
‘We Are A Creator-Focused Platform’
Satya Raghavan, Director, YouTube Partnerships, India talks to Pallavi Chakravorty about YouTube creators being the true advocates of a product, brands embracing branded content and the platform’s evolution in the past few years
Pallavi Chakravorty - October 31, 2021
The Introvert Comedian
A fashionista, a digital content creator, a comedian and now, an actor—that is Dolly Singh for you. But she doesn’t shy away from admitting that digital content creators are under constant performance pressure
Shruti Sonal - October 30, 2021
The Power Of Influence
A new crop of relatable, quirky and creative content creators or 'influencers', as they are called, have become the faces of multiple brand campaigns today. Armed with smartphones, social media apps and an online community, these new ‘accessible’ stars are redefining the game of marketing
Shruti Sonal - October 30, 2021
Birthing Unicorns and Brand-Building
The democratisation of choice, content and commerce and its impact on direct-to-consumer start-ups
VS Kannan Sitaram - August 30, 2021